By Jennifer S. Wilkov, host of the “Your Book Is Your Hook!” Show on WomensRadio
John Kilcullen, best known as the creator and publisher of the … For Dummies brand of how to books, the Executive Chairman of Fast Pencil and the CEO of Brand Revolution LLC, will appear as a guest on the Your Book Is Your Hook! Show on WomensRadio.com. Mr. Kilcullen will discuss his journey from the conception of the …For Dummies books, brand and structure to the criteria for the writers of the books along with why he thinks the books have been so popular. He’ll also share advice for writers and publishers about branding their books and careers and his perspective of the future of the publishing industry.
Mr. Kilcullen will also pull back the curtain and take listeners behind the scenes of the publishing process for one of the books, Golf For Dummies. He’ll talk about each phase of the writing and publishing process and how he and the writers use these books as their hook. He’ll also share advice about what independent publishers and writers who want to self-publish need to do to succeed in today’s rapidly changing publishing marketplace.
NEW YORK, NY (June 14th – June 20th, 2011): John Kilcullen, best known as the creator and publisher of the …For Dummies brand of how to books, the Executive Chairman of Fast Pencil, the CEO of Brand Revolution LLC and a member of the board of directors for the Copyright Clearance Center, will talk with radio personality and host Jennifer S. Wilkov about why and when he decided to create the …For Dummies books twenty years ago and how he devised the distinct branding and format for them. He’ll also discuss how he and his team selected the writers for the books.
He’ll also talk about why books like the …For Dummies books have been so popular with readers and the 20th anniversary of this brand that has sold more than 200 million copies in over 30 languages. He’ll also share advice for writers and publishers about creating a recognizable brand of their own and his perspective of the future of the publishing industry.
In his second interview on the show, John Kilcullen will take listeners behind the scenes of the writing and publishing process for one of these popular books, Golf For Dummies. He’ll discuss why he created and introduced this book in the series, how he chose the writer for it, how he published it and how he and the writer use this book as their hook. He’ll also reveal how this book got tied into a well-known movie about golf as a resource for the cast. Mr. Kilcullen will also share advice for writers to properly prepare themselves to write a successful how-to book like a …For Dummies book and talk about what writers who want to self-publish and independent publishers need to do to succeed in today’s rapidly changing publishing marketplace.
Host Jennifer S. Wilkov will discuss why book covers are a key component of the writer’s and publisher’s brand identity during her Education Corner segment during the show.
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If you have questions about any of these interviews or the education corner topic included in the show, please put them here in this discussion thread and I’d be happy to answer them.