BUILD YOUR AUTHOR PLATFORM ON SUBSTACK USING AI
October 13 @ 6:30 pm – 8:00 pm EDT
A 90-Minute Live Clinic to Turn Your Books, Ideas and Expertise Into a Year of Content Opportunities
For nonfiction, fiction and children’s book authors
Whether you’re traditionally published, independently published, preparing to publish, or still writing your book, discover how to use Substack and AI strategically to build your author platform and stay connected with readers.
October 13, 2026 (Tuesday)
6:30-8:00 PM (ET)
LIVE ON ZOOM
THE PUBLISHING INDUSTRY IS PAYING ATTENTION TO SUBSTACK.
Authors should be paying attention, too.
The Bookseller recently reported that publishers are becoming increasingly interested in working with Substack writers as Substack strengthens its connections with the publishing industry.
The Alliance of Independent Authors’ Self-Publishing Advice Center has also highlighted Substack’s growing ties to publishing and the opportunities the platform can offer authors.
So there’s an important question for authors:
How should YOU use Substack strategically?
Not simply to promote your book.
Not to add another platform you have to constantly feed.
And definitely not to turn your writing over to AI.
Instead, what if you could use AI to help you uncover, organize, and leverage all the content opportunities already sitting inside your books, ideas, expertise, research, stories, characters, worlds, experiences, and interests?
That’s exactly what we’re going to work on together.
WHAT SHOULD AN AUTHOR ACTUALLY PUBLISH ON SUBSTACK?
That’s one of the biggest questions authors face.
And the answer isn’t the same for every author.
A nonfiction author may build content around expertise, research, thought leadership, personal experiences, and the problems their book addresses.
A fiction author may explore themes, characters, worlds, settings, behind-the-scenes stories, interests connected to their fiction, and conversations their books inspire.
A children’s book author may connect with parents, educators, librarians, caregivers, and other adults around the themes, characters, educational opportunities, activities, and ideas within and surrounding their books.
Your Substack needs a strategy that makes sense for your books, your readers, and your author platform.
THIS IS NOT A 90-MINUTE LECTURE.
You’re going to work.
Bring your book.
Bring your ideas.
Bring your expertise.
And bring your laptop.
I’ll show you how I use AI strategically, and then you’ll begin applying the process to your own author platform.
You won’t just watch me use AI.
You’ll use AI with me.
And throughout everything we do, we’ll follow one essential rule:
AI is your assistant.
YOU are the author.
AI can help you brainstorm, organize, uncover possibilities, and accelerate your planning.
It cannot replace your creativity, your experiences, your expertise, your stories, or your perspective.
THE FRAMEWORK
During our work together, we’ll begin applying the framework I introduced during the Unleash AI for Business Summit:
We’ll concentrate on creating the strategic foundation that makes everything that follows easier.
Instead of sitting down every week wondering:
“What am I supposed to publish?”
You’ll begin building a system of content opportunities around what you already know, write, create, and care about.
CHOOSE YOUR EXPERIENCE
WHO SHOULD ATTEND?
This clinic is for:
✓ Nonfiction authors
✓ Fiction authors
✓ Children’s book authors
✓ Traditionally published authors
✓ Independently published authors
✓ Authors preparing to publish
✓ Writers actively developing books who want to begin building their platform now
And you do not need to already have a Substack.
If you’re still trying to determine whether Substack makes sense for your author platform, you’re welcome here too.
Your book doesn’t have to be the end of the conversation.
It can be the beginning of one.
Substack gives authors another way to connect directly with readers around their books, ideas, stories, expertise, and interests.
AI can help you uncover the possibilities.
Let’s build the strategy together.
FREQUENTLY ASKED QUESTIONS
No. The clinic is appropriate whether you already publish on Substack, have created an account but aren’t sure what to do with it, or haven’t started yet.
No. The clinic is specifically designed to address the different content opportunities available to nonfiction, fiction, and children’s book authors.
You don’t need to be an AI expert. You should have access to an AI tool such as ChatGPT so you can work alongside Jennifer during the clinic.
No. The philosophy behind this clinic is simple:
AI is your assistant. You are the author.
We’ll use AI strategically to help uncover, organize, and expand your ideas. Your creativity, expertise, experiences, stories, and perspective remain at the center.
Clinic Registration gives you the complete 90-minute live implementation experience.
VIP includes the clinic plus advance review of your work and a private 60-minute Substack Strategy & Setup Session with Jennifer focused specifically on your author platform.
The VIP session focuses on strategic setup: positioning, pillars, naming, About/Bio direction, initial content strategy, and launch planning. Technical account configuration and graphic design are not included.
Only six VIP Strategy Packages are available because each includes advance review and a private 60-minute session with Jennifer.