By Guest Blogger D’vorah Lansky, Authors Marketing Circle
Author of Book Marketing Made Easy
I’d like to take a moment to thank Jennifer for hosting me as a guest on her blog and for participating in my virtual blog tour.
It is an incredible accomplishment to write and publish a book. Marketing your book is just the next step in the process. In Book Marketing Made Easy, we examine the key facets of online book marketing as a way to bring you more exposure, more book sales and more clients.
As you prepare to market your book, spend some time remembering why it is you wrote it. Focus on your future readers and how your message can help them. As human beings, the desire to serve and help others often outweighs the drive for personal gain. Certainly, we want to generate an income from all of our intense labor, but when the focus shifts away from “how can I make more money or sell more books” to “how can I help more people with my message,” we are able to get out of our own way. Our marketing becomes more about serving others and thus it is easier to promote our work.
Your book is a gift that you give to the world. There are people who are hungry for your message and you can help them, and impact their lives in positive ways, by sharing it. Your book is a legacy that you leave for yourself, your family, and the human race. Your book can make a difference for people. Approach the marketing of your book with this understanding and you will touch more lives and make more money while making a difference in this world. Spend some time reflecting on why you wrote your book, what problem it solves for people and how they will benefit by reading it.
You may want to schedule book marketing time into your calendar. For example you may say, “Every afternoon from 2:00 to 3:00, I am going to work on book marketing.” To take things a step further, you can jot down what specific book marketing activity you will be focused on during that time. This is where your highlighted points and notecards come in handy.
If you do something for your book every day, then by the end of the week you should feel proud of yourself and give yourself a reward. Do whatever makes you happy: spend time reading your favorite novel, go for a walk, take a bubble bath, or go out to the movies with friends or family. Take pride in your accomplishments and reward yourself with something special.
John Kremer, author of 1001 Ways to Market Your Books, says “Do something every day to market each of your books—for three years.” This is powerful advice because little steps with consistent effort—done over time—will yield amazing results. This statement also brings to light the importance of continuing to market each of your books, even when you go on to publish your next book.
D’vorah Lansky is the author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online – Visit her book blog and check out the full virtual book tour schedule at: www.BookMarketingMadeEasy.com. You can purchase her book on Amazon at: www.BookMarketingMadeEasy.com/amazon
D’vorah offers programs for nonfiction authors interested in growing their brand and their book sales through online book marketing practices and strategies.