By Jennifer S. Wilkov, host of the “Your Book Is Your Hook!” Show on WomensRadio
www.yourbookisyourhook.com
Steve Kelley, the founder of MESSAGEbuzz, will talk with radio personality and host Jennifer S. Wilkov about how authors can extend the content of their books by using mobile messaging.
Mr. Kelley will also discuss why text messaging can help an author to promote their expertise, image and story while also increasing sales. He will share a specific example of how this works, why it is a permission-based marketing approach (by law) and why it is applicable to fiction, nonfiction and children’s books alike.
Shawn Edgington, America’s leading “Texpert” and a cyberbullying expert, will discuss with radio personality and host Jennifer S. Wilkov why she wrote her book, Read Between the Lines: A Humorous Guide to Texting with Simplicity and Style, and how she got published.
Ms. Edgington will also talk about how she is using this book as her hook to help generations communicate and connect with one another again using mobile messaging. She will also address some of the cyberbullying issues that have arisen in the texting space and why she is now working on a new book that is focused on this situation for parents.
Host Jennifer S. Wilkov will discuss why text messaging can help authors to target readers who want to continue the conversation with them more often during her Education Corner segment on the show.
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If you have questions about any of these interviews or the education corner topic included in the show, please put them here in this discussion thread and I’d be happy to answer them.