By Jennifer S. Wilkov, host of the “Your Book Is Your Hook!” Show on WomensRadio
Michele Mattia, a best-selling author, an inspirational speaker, the renowned blogger of “Michele’s Daily Dash”, and a certified Life Design Coach and Creative Strategist, will talk with radio personality and host Jennifer S. Wilkov about the dilemma authors face about whether to brand themselves or their books.
Ms. Mattia will also discuss the risks authors take when they don’t brand themselves plus she’ll share the top three things an author must do to establish his or her brand and how to get started.
Michele Mattia is also a best-selling co-author of two books released this past Fall and will discuss with radio personality and host Jennifer S. Wilkov how she got involved in these projects and the benefits of being published in a collaborative book with several authors.
Ms. Mattia will also talk about her most recent appearance in the book, The Big Book of Social Media Case Studies, Stories, Perspectives, a collaborative book edited by Bob Fine featuring contributions from select speakers from the Cool Twitter Conference World Tour social media conference last year and this year. She’ll share the story behind her popular chapter entitled “Starting Over in a 140 Character World,” and how she’s using this book as her hook.
Host Jennifer S. Wilkov will discuss why co-authoring a collaborative book could be a quick way of getting published during her Education Corner segment on the show.
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