By Jennifer S. Wilkov, host of the “Your Book Is Your Hook!” Show on WomensRadio
Rusty Shelton, the President and CEO of Shelton Interactive, will talk with radio personality and host Jennifer S. Wilkov about digital campaigns for book launches to attract the literary media.
Mr. Shelton will also discuss the changes we are seeing with the way that media members look for sources online and how authors can take advantage of these. He will also share three tips for the most essential elements an author should include in a successful campaign.
Carley Roney, co-founder and Editor-In-Chief of The Knot, Inc. and the popular websites TheKnot.com, TheNest.com and TheBump.com, will discuss with radio personality and host Jennifer S. Wilkov why she and her editors at TheBump.com wrote the new book called The Baby Bump: 100s of Secrets to Surviving Those 9 Long Months.
Ms. Roney will also talk about how she got this book published with Chronicle Books, what distinguishes it from other books about first-time pregnancies and how she and her editors are using this book as their hook to attract more first-time Moms to TheBump.com community website. As the author of sixteen books in conjunction with her three wildly successful community websites, she will also share insights for authors about what she wish she had known when she wrote and published her first book.
Host Jennifer S. Wilkov will discuss why building an online community website can lead to a stronger, more successful platform for your book on and offline during her Education Corner segment on the show.
Click Here to Listen Now: http://bit.ly/eijbcP
If you have questions about any of these interviews or the education corner topic included in the show, please put them here in this discussion thread and I’d be happy to answer them.