By Guest Blogger, Laurie McLean
Apple’s iPad may give Amazon an advantage in the e-book wars. According to a report from Cowen and Co. on the digital book market, “not only are sales of the Kindle device expected to grow 140% this year to nearly 5 million units from 2009, but digital book sales via the Kindle store are on track to grow 195% to $701 million in 2010….
Greasing those book sales are Amazon’s Kindle app for iPhone and iPad, which are the digital equivalent of little storefronts,” the Los Angeles Times wrote. The survey also found that “one in five people who buy digital books from the Kindle store don’t own a Kindle device.”
Cowen analysts Jim Friedland and Kevin Kopelman observed that the “iPad is not having a negative impact on Kindle device or e-book sales. In fact, we think the adoption of tablets will boost Kindle e-book sales.”
The study indicated that this year “Apple will have 5% of the market for digital books, compared with Amazon, which is projected to have 76% of the market, But by 2015, Cowan estimates Amazon will have 51% of the market and Apple with 16%,” the Times reported.