By Guest Blogger, Reno Lovison, Executive Producer at AuthorsBroadCast.com
www.AuthorsBroadCast.com
Whether you are published or self-published, the lion’s share of book promotion falls primarily on the author to get his or her book noticed. You need to create buzz and get people interested in your book.
How do you stand out from the crowd and cut through the clutter and noise?
That’s not an easy question to answer and you will be spending a lot of time learning from experts and experimenting as you do your best to get your voice heard. One thing is for certain, once you get the attention of a prospective reader you have precious little time to make an impression.
A book video trailer is a short (typically two minutes or less) video that provides a synopsis or summary of your book combined with images and/or video clips that reinforce your message or story line. Video can deliver a concise powerful message in a short period of time.
When web visitors or potential readers arrive at your website they want to know quickly what your book is about. An effective video, at best, can convince them to purchase your book and at the very least, encourage them to investigate your website further and learn more about your offering.
Web videos posted at popular websites like YouTube, Amazon and others can introduce readers to your book and drive traffic to your website. A book video trailer is not a magic book promotion magnet but it is an integral and useful part of your promotional marketing mix.
Just like a movie trailer attracts and introduces movie goers to new movies, similarly book video trailers can introduce readers to new books. A good trailer gets the viewer emotionally involved in the content and leaves them wanting to partake in the experience and learn more about your book.