By Jennifer S. Wilkov, host of the “Your Book Is Your Hook!” Show on WomensRadio
This week on the “Your Book Is Your Hook!” Show, Frederick Vallaeys, Google’s AdWords Evangelist, will talk with radio personality and host Jennifer S. Wilkov about what Google AdWords is and how to work effectively with this targeted advertising tool.
Mr. Vallaeys will also share best practices for running a successful campaign using Google AdWords along with specific tips, techniques and resources that Google provides to advertisers so they can capitalize on their use of the service. He will also discuss why Google AdWords is particularly beneficial for authors when using their book as their hook and how to optimize their campaigns by leveraging the nature of Google AdWords to target your desired advertising audience.
Brad Geddes, author of Advanced Google AdWords, will discuss with radio personality and host Jennifer S. Wilkov how an advertiser can maximize their use of Google’s AdWords program.
As the author of the most advanced book ever written about Google’s advertising program and as the first advanced AdWords Seminar Leader and a trainer who works directly with Google, Mr. Geddes will reveal why he wrote this book, how he connected with Google while he wrote it, how he enrolled Frederick Vallaeys, Google’s AdWords Evangelist, to write the foreword for the book and how he got published. He’ll also talk about how he is using his book as his hook to reach more advertisers who are seeking to use more advanced strategies with Google AdWords.
A no holds barred trainer at heart, Mr. Geddes will share with listeners how to write an effective ad that is conducive to the limited number of characters allowed by Google’s AdWords program. He’ll also provide suggestions for how to properly set up your AdWords account and reveal why testing your campaign is essential for your advertising success.