By Jennifer S. Wilkov
As authors and writers, we’re always learning about resources and industry tools that we can use to improve our book project performance and the enjoyment of our writing and marketing experiences. Today let’s talk about putting the power of social media to work for you.
Social media is a social experience. Just like standing on the corner of your street and shouting to whomever will listen to you about your book, social media is the online version of this same endeavor.
However, when you work with the social media channels to build relationships and make friends, you just may find that you’ll be speaking to those who will help you get your message out faster than you just standing on your local street corner telling others about your book.
Facebook, Twitter, LinkedIn and YouTube as well as many others help you to leverage your marketing efforts for little or no money. All these sites are free to use as you wish. The costs may come if you choose to hire a consultant or virtual assistant to use these properly to promote your books.
You can even use tools and resources that can help you broadcast to multiple sites with one message – and many of these are even free.
So the author who says I have no money to market should really be saying I’m not taking the time to market since for each of these sites – no money is required.
Social media may be a mystery; however, the best way to begin is to pick one and get you and your book set up on that one network. The more you do this, the more you’ll learn the nuances of using a social network to tell others about your book.
Then it will be much easier for you to use your book as your hook online as well as in person.