By Guest Blogger, Lewis Howes
If you haven’t figured it out yet, LinkedIn is one of the most powerful business related social networking sites. It allows you to grow a beneficial network, has more than 55 million professionals worldwide, and gives you a great platform to promote and sell your book.
There is an entire strategy you should follow in order to sell more books using LinkedIn, but for today I want to cover the five main areas you should focus on.
1. Compelling Headline: Your headline is the first thing people see when they go to your profile. Make sure you include “Author of such and such book” in your headline as it will automatically give you more credibility, and promote your book when someone first comes to your profile.
2. Custom Website Links: LinkedIn gives you three places to include website links. They usually say “My Website” or “My Company.” Instead, edit that section and create a more compelling headline for those links. Instead of it reading “My Company” change it to say “Read My Book” or “Learn About My Book.” This will serve as a call to action for people, and increase clicks back to your website where you talk about your book.
3. Amazon Application: Almost every author has their books on Amazon.com. LinkedIn has an advanced application that allows you to include the cover and title of two books that you recommend others read on your LinkedIn profile. Make sure you include your own book cover, as this is another way to show people what you have published. When someone clicks on the book from your profile, it takes them to the Amazon.com page where then can purchase your book.
4. Blog Application: If you have a blog that promotes your book then the best way to drive traffic back to that blog is to add the WordPress application on LinkedIn. This will pull the most recent articles from your site and display them on your profile. When someone visits your profile this will give them another option for clicking back to your main blog to learn more about your book.
5. Groups: Start joining groups that reach your target audience related to your book. There are thousands of groups on LinkedIn. If there isn’t one that meets your niche, then make sure you start a group yourself and build your own audience of raving fans.
There are a number of ways you can start utilizing LinkedIn to promote and sell more of your books. Just make sure you take the same approach online as you would offline by adding value to your network so they begin to know, like, and trust you even more.