By Guest Blogger, Sande Shurin, Author of Star Power! – Defining Your Individual Signature
Reminds me of being a kid and having your very own Hook. Your coat hung on a hook in school and you recognized where your hook was and what your coat looked like. Then at home your Hook differentiated you from the rest of your family.
It introduces my work to actors, other artists and some other very interested people in various cities across the country. They call or e-mail to meet me and sometimes fly in to meet at my acting studios in NY or Woodstock for a weekend intensive. Because the acting technique that I have developed called “Transformational Acting” and many of the workshops that I lead including “Star Power!” and “Break-Thru” have a transformational base, people of many professions do take them and get amazing value.
My books also have a terrific referral aspect for my business, as actors are curious about what others are reading. Within this conversation, many new actors and other people learn about my work and me.
This Hook continues with publicity that I get from being interviewed. These interviews inspire others to buy more books, enroll into my classes and workshop events, and when they learn that I’m a Director (film and theatre) – they send scripts.
I have used this hook on some of the reality shows where I have been hired to appear as an acting coach, including an appearance on “America’s Next Top Model.” One, my book gives me more credibility, and , two, I have actually advertised it on a few of the shows.
So it’s like an ongoing circle. The book increases my status. When I book the job and can advertise it, more people know of me. They buy more books, enroll into my acting studios, call for private coaching, participate in workshops and promote my directing career.
The great thing for me about this is that my books are a great part of my contribution and what I call a shift in acting technique and perception. I love working with the principles of transformation and people.