By Jennifer S. Wilkov, host of the “Your Book Is Your Hook!” Show on WomensRadio
This week on the “Your Book Is Your Hook!” Show, discover what you need to know about attendee-funded webinars so you can stop speaking for free. Lee Salz, the recognized authority on attendee-funded webinars and the author of the book, Stop Speaking for Free!, will clarify what content to put in a webinar that’s free and one that for a fee. He’ll also discuss why webinars seem to be everywhere and why doing one for your project could create that additional income stream you’ve been looking to build.
You’ll also enjoy a candid discussion with author and executive coach, Gary Cohen, who co-authored the book, Just Ask Leadership: Why Great Managers Always Ask the Right Questions (McGraw-Hill). Gary talks about accepting the challenge to write the book after being encouraged by Time Magazine’s youngest editor, even though Gary has been diagnosed with three learning differences. Find out how he got to interview four-star generals and Fortune 100 CEOs for his project and how long it really took him to complete it. He’ll also share his experience of going to Book Expo America when he met the publishers and got picked up by McGraw-Hill as well as how he’s using his book as his hook to attract more speaking appearances.
Join me as I talk with Lee Salz and Gary Cohen this week on the “Your Book Is Your Hook!” Show on WomensRadio.